Funky promo items: what are best?

Giving away freebies is a great way to publicise your small business, but before you place an order the challenge is to find items that are likely to give maximum impact and really promote your company. Any such items will undoubtedly be more effective if they are also relevant to your target market, but where do you start?

Funky promo items: what are best? : 1:49 (454 words)

Securing Web Design Orders through our existing portfolio of customers.

Anybody who has advertised on Google Ad words or Overture knows what it costs to generate leads, build a sales pipeline and convert the orders. The cost per click for the keyword ‘web design’ can be as high as £2 per click. Try to generate enough good leads and your pay per click budget could run into the thousands. Obviously getting the leads is not enough to secure web design orders. A lot of time and money can go into following up on the leads and converting these to web design orders. There is no doubt about it : securing first time customers is hard work and expensive. A viable business option is to generate web design orders through word of mouth. Whilst anybody would probably with this statement, the question remains…how do we sell web design effectively through word of mouth?

Securing Web Design Orders through our existing portfolio of customers. : 2:02 (507 words)