Advertising, Marketing, Off-Line Promotion, World + Business - Monday, March 31, 2008 2:56 - 0 Comments

Funky promo items: what are best?

Giving away freebies is a great way to publicise your small business, but before you place an order the challenge is to find items that are likely to give maximum impact and really promote your company. Any such items will undoubtedly be more effective if they are also relevant to your target market, but where do you start?

The first challenge is to find an item that people will use every day or on most days of the week, but isn’t too expensive to supply. Ultra-cheap, tacky items should be avoided for two reasons; first, they won’t give a very flattering impression of your company and second, they will be instantly discarded. People like to receive free stuff but that initial joy at getting something for nothing will soon evaporate if they are simply not usable, or unwanted.
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